“How It Feels To Chew 5 Gum” is the motto of Wrigley’s 5 gum brand advertisements announced in 2007. The icon macro series make use of exaggeration for witty outcome in a similar mood to “I Hope You Step on a LEGO”.
The axiom “how it feels to chew 5 gum” was formerly presented as part of 5 Gum’s 2007 advertising campaign, which highlighted the watchword with ecstatic descriptions.
Wrigley 5 was a gum game-changer when it first released in 2007.
Over the years, various caricature of the advertisement has appeared on YouTube, as well as image macros highlighting the jingle on websites like 4chan, Reddit, Meme Generator, FunnyJunk, and Cheezburger.
Wrigley’s New 5 Gum was endorsed in a promotion with the tagline, “Stimulate Your Senses”. The three flavors, Rain, Flare and Cobalt, are launched in research planned to display ‘” how it feels to chew 5 Gum”.
“This fully incorporated campaign beyond doubt delivers on 5’s swears to arouse the senses,” said Paul Chibe, Wrigley’s Vice President of U.S. Marketing. “Whether consumers feel the strength of the spots while in a surround-sound movie theater; see extremely creative, cinema-quality TV ads and clear depiction of the print ads in the country’s hottest magazines; or network with the brand’s new website, we’ve created sensorial understandings that match up with 5’s long-lasting flavor, intrepid graphics, and ground-breaking packaging.”
5 is a brand of sugar-free chewing gum that is produced by the Wrigley Company. The name “5” clues at the five human senses (with the ad saying “Stimulate Your Senses” and “Everybody Experiences it differently”) and that it contains 5 calories.
For their new campaign “Stimulate Your Senses”, Wrigley’s New 5 Gum associated up with Nine and Eight VFX. The three flavors, Rain, Prism and Cobalt, are initiated in experiments planned to display ‘” how it feels to chew 5 Gum”.
The Wrigley-owned 5 Gum was relaunched in the UK with an included campaign. The work, which was formed by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.
The campaign requests people to try 5 Gum’s core flavors – watermelon and spearmint – and follows the launch of re-created packs of the sugar-free chewing gum. The executions, which bring forward lines such as “Flavor that takes you over!” and “Ever had spearmint electrify your kiss?” are planned to attract a younger audience.
The executions, which launched in London, next week, were written by David Hewlett and art directed by Paul Gygi. Media buying was handled by MediaCom and the photographer was Tom van Schelven.